ALFA Brands has represented Pillitteri Estates Winery in the travel retail market since 2000. Right from the beginning Franco made it his mission to understand our product and our customers. His knowledge of the Duty Free and travel retail marketplace is unparalleled and enabled him to find retailers uniquely suited to sell our wines and grow our business.
- Charlie Pillitteri, CEO President, Sales, Pillitteri Estates Winery
We have enjoyed working with ALFA Brands as a supply partner for several years, due in large part to their clear understanding of our business needs, their quick response times, attention to detail and overall excellent customer service. They bring great brands to the table and are a pleasure to deal with!
- Carolyn Mariani, Sr. VP, Duty Free Air & Ship Supply (DFASS)
Having been in the Duty Free business for many years myself, I am very familiar with all of the agents which service our industry. Without a doubt, ALFA Brands represents the very best out of a group of fine professionals, which we deal with on a regular basis. Over the years, Franco and his team have been instrumental in many successes, which have helped us grow our business. Recently, as a result of ALFA Brands dedication to our business and Franco's insightful view on strategic marketing, we won an award at the FDFA Convention. This honor would not have happened without their relentless persistence to achieve our mutual goals. Unquestionable integrity and strong relationships are everything in today's Duty Free business and ALFA Brands' years of dedication have made them a most trusted and valued partner.
- Steve Richardson, General Mgr., Niagara Duty Free
It is with great pleasure I have an opportunity to recommend Franco Gabriele as an independent agent within the Duty Free business in North America. I first me Franco in the mid 1980's when I was employed in the 'Specials Markets' sector of Hiram Walker & Sons Limited. Franco was dealing with the same customers representing RJ Reynolds International. Throughout the years I would encounter Franco during sales calls, conventions and other industry events. At all times, he conducted himself with dignity while representing his employer, and their brands. In the early 1990's Franco formed his own company, ALFA Brands Inc. and enjoyed success growing the brands of the various suppliers represented by ALFA. Franco is respected by the customers for integrity, product knowledge and overall effectiveness in the business community. He has also surrounded himself with employees with similar attention to detail, so necessary today. In my opinion, ALFA Brands will meet agreed goals, while maintaining brand image for all suppliers they may represent.
- Bill Richards, V.P. (Ret.) Hiram Walker International
As Executive Director for the Frontier Duty Free Association, I am pleased to provide ALFA Brands with an exceptional reference. ALFA Brands is a longstanding and dedicated supplier member of the the Canadian Land Border Duty Free Industry. Both Franco and Amy from ALFA Brands are true professionals, who are not only an integral part of our industry's success, but a prime example of the successful relationships many of our duty free owners and supplier members have in today's environment.
- Laurie D. Karson, Executive Director, FDFA Testimonial
It has been a pleasure working with ALFA Brands as a supplier and partner for the past several years. Their understanding of our channel, the support they provide and continuous innovation with new products lends to the success of their brands within our store. We look forward to many more years of enjoying a successful business relationship with their high level of customer service, personal touch and professionalism.
- Nick Rumfeldt, General Mgr., Windsor-Detroit Tunnel Duty Free Shop Inc.
……”We have been delightfully dealing with ALFA Brands, with its principals and executives since their very inception over 25 years ago. We can also confirm that we have been dealing with Mr. Franco Gabriele since 1989, and with Mr. Bernie McCloskey since 1990. These two individuals have certainly earned the right to be called gentlemen- in both the personal arena, and the work place. They are both industry giants and have been recognized for their outstanding achievements in the duty free industry not only in the USA, but Canada and South America as well.
Together with ALFA, Franco, Bernie and Amy, we have dealt in cigarettes, cigars, confectionaries, fragrances, wines and accessories without a single problem. They are thorough, they are very clear, they are very understanding of our retail and marketing needs, and when they make a commitment, they execute completely. Whenever a price issue, a shipping issue or an invoicing issue arises, ALFA is fast to respond and to resolve. They have always been fair in representing our interest and the interest of the manufacturer as well.”
Eddie Ferenczi, Executive Vice President SMT Duty Free, Inc