Flavor Meets Feeling: Jelly Belly Mixed Emotions is a Rollercoaster of Emotions

Posted Mar 23rd, 2017 in New Products and Line Extensions

Flavor Meets Feeling in Mixed Emotions Collection.

Whether you’re having a happy day or a grumpy one, there’s a Jelly Belly® jelly bean for everyone in the new Mixed Emotions Collection. Favorite flavors of Jelly Belly beans are paired with an emotion, and finished with the imprint of a corresponding face to show off those feelings.

Five flavors in all will be available this spring, giving candy lovers everywhere a new way to express themselves. Thanks to social media, email and text messaging, Emojis have grown in popularity over the last few years and play a huge role in how consumers communicate. The adorable Jelly Belly bean-inspired faces in the new line are right on trend for the millennial generation. 

Traditionally, Jelly Belly jelly beans are stamped with the Jelly Belly name in the white food coloring.  In the Mixed Emotions Collection, instead of the logo, the Jelly Belly beans are stamped with a face to represent one of five feelings:  Happy tastes like refreshing Lemon on a sunny day; Playful teases the taste buds with Sour Apple; Grumpy sears like Sizzling Cinnamon; Sad envelops you in Berry Blue; and Love warms the soul with Orange Crush®.

The Mixed Emotions Collection launches with a variety of packages:  4.25-oz. 5-Flavor Gift Boxes, and 1.2-oz. Flip Top Boxes are available next month; 1-oz. bags, 2.8-oz. Grab & Go® bags, and 8.75-oz. resealable pouch bags will be available to ship in early spring. 

Please visit us in our Booth #526 at the IAADFS, Duty Free Show of the Americas March 26-29, 2017 in Orlando, FL.

ALFA Brands can be your agent in the Duty Free / Travel Retail Markets.